One of the most valuable technology companies in the world Appleas it turns out today DarwinAI Acquire the artificial intelligence company named has taken.
It is not yet known how much technology giant Apple paid for this purchase at the beginning of the year. While it is stated that a large number of personnel transferred to Apple from DarwinAI, which is reported to be based in Canada, the company is said to focus on many different areas on the artificial intelligence side (including running a local LLM). As you know, Apple is coming to the fore with a lot of information about artificial intelligence these days. For example, according to the latest information, the company is developing an artificial intelligence-supported advertising platform and is actively testing it with its business partners. of this platform It is among the information received that it is focusing specifically on the App Store at this stage.. As far as it is reported, an artificial intelligence tool developed chooses where the ads will be placed in the App Store, and it seems that the aim is to increase ad access performance by selecting the most appropriate location, powered by artificial intelligence. This tool later Apple expected to use it outside the App Storehas been featuring advertisements in the application market App Store for a long time (it has not come to Turkey), it is known that the company has made great efforts to bring advertisements to its other services. Apple CEO Tim Cook left Apple last month He said that it would be a breakthrough in the field of productive artificial intelligence.
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Apple will equip iOS 18 and more, which it will introduce within the scope of WWDC24, with productive artificial intelligence features / opportunities. especially running LLM, i.e. large language model, directly in iPhones It runs on many large systems. Apple is coming to the fore with many artificial intelligence developments these days. For example, the company recently revealed that it is working to assist support teams and assist in finding solutions to customers’ technical questions/problems. It tests a ChatGPT-like system called “Ask”.
It is reported that the productive artificial intelligence-based system is currently in a pilot program and Ask said, “A customer is unable to update their device to iOS 13.7. What can be done?” It is stated that it can quickly answer questions such as these based on the official data it accesses. Meanwhile, Apple also helps application developers with artificial intelligence will be. According to recent information, the company is powered by artificial intelligence with the new version of Xcode. is preparing to introduce a tool to help application developers.
Signed here by Microsoft GitHub Copilot It is reported that a similar system has been established, this infrastructure looks great especially for those who are new to application development / coding. It is stated that Apple has also taken great steps towards the end consumer in creating automatic playlists in Apple Music using artificial intelligence, automatic slide preparation in Keynote, or offering a chatbot-like search experience in Spotlight search.