There are few who escaped the situation that prevailed in the Zelmerlöwska palace during the summer.
It was at the beginning of May that it was discovered that Ciara Zelmerlow unfollowed Måns Zelmerlöw on Instagram.
READ MORE: Ciara Zelmerlöw’s sharp response after the body image
Ciara and Måns Zelmerlöw. Image source: Stella Pictures
The couple has outwardly lived the perfect life together with their children in London. But all was not as it seemed. After persistent rumors that Måns would have bought sex, he chose to speak out in an interview with Aftonbladet where he said that he and Ciara went through a tough time and that their marriage was “tested”.
Even Ciara chose to speak out about the whole thing.
“Måns and I are going through a difficult and private time. Our primary focus is and always will be the well-being and protection of our children. But I am completely heartbroken,” she wrote to Aftonbladet.
On social media, the couple has been seen hanging out in different places, but during the premiere day of Mån’s outdoor lounge/cafe in Båstad, both Ciara and the couple’s common child were there.
After that, Ciara and Måns have posted pictures from both cozy sauna evenings, dinners and that they recently went glamping, which means camping but in a slightly more luxurious way.
Måns Zelmerlöw markets his wine – with a picture of his son
Self-written for Måns was to bring wine from his own brand “MZ”. In a video from the cozy day, he has filmed both cooking, burning bonfires, as well as some close-ups of his wine.
The only problem is that Mån’s picture of the son and the wine box together may be illegal, which was quickly noticed by Camilla Gervide who runs the blog “Blogbevakkan”.
“This picture was posted by Måns Zelmerlöw on his Instagram Story, where he has 444,000 followers. It depicts his two-year-old son, who seems to be carrying around a wine bottle from his father’s brand,” she writes and continues.
READ MORE: Måns Zelmerlöw breaks the silence after the rumor: “It’s difficult”
“With this image, Måns not only violates the Swedish Marketing Act – because the post is not labeled as advertising – but probably also the Swedish alcohol legislation. According to the Alcohol Act, it is forbidden to depict children or young people under the age of 25 in the marketing of alcoholic beverages, and Mån’s son “Ossie” has a few years left before he gets there. Since this is Mån’s own wine brand, the image counts as advertising and product placement,” writes Camilla.
Måns Zelmerlöw published a picture of his son. Image source: manszelmerlow/Instagram
And the reactions have not been long in coming.
The comment field on Blog Watch. Image source: Blogbevakning.se
Måns has not yet commented on the whole thing.
READ MORE: Ciara Zelmerlöw on the new rules: “Every time it happens…”