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Who would’ve believed that ? While we were expecting a colorful and vitaminized winter, now the beauty industry swears only by… gray. Daring will say some, depressing will hammer others. Still, the trend continues to rise on social networks wearing gray lipstick in the nude a few days before winter.
It only took a photo and a red carpet to elevate gray lipstick to the rank of must-have beauty of the season. And it is to the star model Gigi Hadid that we owe this release. During the 2022 CFDA Fashion Awards, which reward the cream of fashion each year, the young woman wore a Thom Browne set which made its small impression on the photographers and guests present. But it was more her lipstick that ignited social networks. And for good reason, the American wanted to be daring by choosing an unmistakable matte gray lipstick, which was clearly unanimous.
life in gray
So no more was needed. On TikTok, the favorite social network of younger generations looking for new beauty inspirations, the hashtag #greylipstick has already generated nearly 3 million views, testifying to the growing interest in this trend, which is nevertheless a bit eccentric – and moderately dynamic. The result is a host of videos showing the beauty of the top model, but also even more extravagant and even futuristic variations.
Although original, this trend appears in a context where beauty seemed more than ever articulated around more vibrant colors, as if to testify to a need to rise up against a most gloomy climate. Gray, a neutral color certainly symbolizing elegance and futurism, but also monotony, melancholy, even sadness, is ultimately part of a broader trend punctuated by a certain nostalgia.
In beauty, we realize, again via social networks, that gray is gradually establishing itself as the key color of the season, for all types of beauty applications. Gathering no less than 2 million and 1 million views, respectively, the hashtags #greymakeup and #greyeyeshadow indeed testify to the desire of users to see this winter… in gray.