Published on
Updated
Reading 2 min.
They do Pilates, take care of their body and skin, like to dress casually, but always in light pink. They drink matcha and smoothies, eat a balanced diet. They are the “Pink Pilates Princess”. And their aesthetic is invading social networks, especially TikTok.
According to the Urban Dictionary, the “Pink Pilates Princess” is “a girl who spends her time exercising, making smoothies, and drinking green tea every night.” We could add to this definition, a girl who dresses casually, but very feminine, and in pink.
As you will have understood, the “Pink Pilates Princess” trend goes beyond the simple practice of Pilates. It’s a lifestyle, a state of mind. Of course, its fans practice Pilates, this ultra-fashionable sport at the moment, particularly among women. But not only. This aesthetic reflects the image of a modern, feminine woman, dedicated to her health and well-being.
On social networks, and particularly on TikTok, this trend is reflected in posts and videos of young women dressed from head to toe in athleisure clothing, with functional, but feminine clothing, suitable for both a training session and ‘an outing with friends. The goal is to look chic, but without looking like you’ve made a big effort. The Pink Pilates Princess wears, for example, a simple oversized sweatshirt (or teddy sweater) in pink or neutral tones, leggings or yoga pants, mini Uggs-style winter boots (quick to put on after Pilates ) or sneakers (especially dad sneakers). Some opt for a bodysuit (always pink), a sports tank top accompanied by a cardigan, a mini-dress and leggings. To complete this look, silver jewelry, a ponytail made with a ribbon, and a reusable water bottle, like the Stanley Cup.
Of course, the Pink Pilates Princess likes to meditate, read personal development books, take care of her skin, eat healthily, drink matcha and tea. She also likes to listen to music, Lana Del Rey apparently.
This aesthetic is akin to a more feminine version of the “That Girl” movement. She would also borrow her codes from Ballerina, Coquette and Y2K styles. These pink-tinted outfits and accessories bring a very girly note to these women who create a soft and feminine universe specific to their state of mind. Beyond this pastel aesthetic, the Pink Pilates Princess trend is part of a broader phenomenon, that of the “soft girl”, an aesthetic where women are soft and strong at the same time.