Rosengård’s future has looked dark without the support of an elite team on the men’s side in a football world of growing double clubs. Now the team has found its own variant and is hoping for a lift through the collaboration with FC Copenhagen.
– A very important collaboration. It is clear that double clubs are the future. We noticed that we needed to do something, says Wifvesson.
Rosengård has, in addition to women’s and girls’ teams, several boys’ teams and a men’s team in division 1. The men’s team will now become a business that will receive a clearer elite investment through the collaboration.
– We are making a reverse journey. We have a women’s team but will invest in both girls and boys. And hope in that way to maybe eventually get an A-team up in the super league to be able to be a double club at that level, says Wifvesson.
Successful talent development
Over the past 15 years, FC Copenhagen has invested heavily in talent development and spends approximately SEK 50 million per year, according to the Mediano podcast. In 2023, FCK sold Victor Kristiansen for around SEK 225 million and Hákon Haraldsson for around SEK 400 million.
Rosengård’s chairman hopes that the development of boy players can result in the Swedish club’s finances lifting.
– If we can sell on a player, the entire investment is financially at home. Should we get two players that we can sell on, it really means that we can invest more to make the education better with facilities, coaches and leaders, says Håkan Wifvesson.
The collaboration is in the starting pits. FCK must make a needs analysis and business plan for the collaboration.
– The unique thing about this collaboration is that it takes place in two countries. This means that we will compete in Denmark and Rosengård will continue in Sweden. But if someone is going out to Europe, it requires that we cooperate in a Nordic perspective, says Sune Smith-Nielsen, director of talent.