Adidas, alongside its “Impossible Is Nothing” campaign, announces the launch of its “Adidas Sisters” festival. An initiative that sheds light on women and combats stereotypes in sport.
The famous sportswear brand Adidasenjoys his campaign Impossible Is Nothing to point out the condition of women in the sporting world. She thus wishes to break down prejudices and preconceptions by creating a new event, Adidas Sisters. This festival around sport and culture has for heart the sorority. So put on your sneakers, there will be… sport! Training sessions, running by night and football matches are scheduled during this event, which will take place in Paris and the inner suburbs from March 13 to April 7, 2022. In addition, a series of talks on the various issues surrounding women’s sport is scheduled during these five weeks of festival. And to close adidas sistersgo to MK2 Nation to discover the film Let’s decolonize the dancefloor, punctuated by a dance performance by Habibitch, its queer and feminist activist director. Finally, a significant plus, the e-commerce platform Zalando is joining the movement and will take part in certain activities. So to register, go now to the link adidas-sisters.com
Inclusiveness at the heart of Adidas communication
Adidas hears well appeal to all women. At the beginning of February 2022, the sports equipment manufacturer launched a striking advertising campaign for the release of its collection of hyper inclusive bras. A line that has no less than 43 models, whose cuts adapt to all body types in order to facilitate the practice of sport for women.
With this campaign that celebrates the diversity of bodies and invites us to cherish them, Adidas once again puts inclusivity and self-acceptance at the heart of its message. Message received !