Member-owned Coop has long stood for good goods at reasonable prices for ordinary people. Now LO’s chairman Susanna Gideonsson criticizes the food giant and believes that they have lost their role in pushing food prices. – They seem to have forgotten that, says Gideonsson to TT. Coop may seem to have ended up in the shadow of the drive against the food giants’ director bonuses and rampant food prices. But the chairman of the trade union LO, Susanna Gideonsson, is at least as critical of the cooperation. – Their business model of being member-owned, of being there for ordinary people should be able to fly better than ever. But that is not what they do business on today, it seems that other things are more important, Gideonsson told TT. Own brands increased the most Coop was the first in Sweden with its own brand blue and white in order to be able to offer cheaper food alternatives and thus push food prices down. But today it is the food giants’ own brands that have increased in price the most, writes TT, which is backed up by Matpriskollen’s figures, which show a price increase of 17.1 percent since February 2022. In general, food prices have increased by 16.3 percent. It shouldn’t look like that, says Gideonsson. – They control those goods themselves, how they choose to profile them. “Extracting a higher profit level” Ica, Axfood and Coop describe the economic situation as tough and that they are forced to follow when food producers raise their prices. – Yes, maybe so, but they have gone like a train for a row of years. Unfortunately, it seems that they have taken out a higher level of profit than they have done historically, says Gideonsson, who has a background in trade. She bases the information on statistics from the state Economic Institute, writes TT.
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