The mid-day sale is here – are Uppsala residents saving or splurging this year?

Leksand extended the winning streak beat AIK

Ahead of the mid-day sale in 2021, there were new pandemic restrictions as late as the day before Christmas Eve. It would take ten square meters per person in each store.

Uppsala’s infection control doctor warned that the behavior of Uppsala residents in the mid-day sale would affect the spread of infection. The County Administrative Board launched an extra supervisory effort.

But this year it looked like it would return to normal. But that was before inflation and increased electricity prices. Now, the buying behavior experts cannot say how consumers will handle their purchases in the coming days.

In the clip: Will we save or waste – the expert sees two scenarios for the mid-day sale

sv-general-01