Google obviously can’t stand being overtaken by TikTok. Faced with the insolent success of the Chinese social network, Google’s streaming video platform launched its Shorts two years ago, a short video format designed to compete with the Chinese social network.
But YouTube could explore a new strategy to try to counter this formidable rival. The platform is said to be testing the display of its Shorts videos by default as soon as the application is opened on mobile. Right now, the current homepage of the YouTube mobile app shows a suggestion of videos that might match your interests.
In any case, this is what the video shared by Hammod Oh, a Twitter user known for unearthing new features to come in applications, and more particularly on social networks, suggests. In recent times, the two platforms have alternately multiplied initiatives, copying features from each other in an attempt to remain a leader in their sector.
A few weeks ago, TikTok, for example, increased the maximum length of videos that can be published on its service to 10 minutes… A sufficiently long time to allow content creators to publish complete videos without having to invite their audience to YouTube to view their production in its entirety.