YouTube has entered a new era with its changing CEO and it is expected that new advertisements will be brought to the platform in this new period. announced.
YouTube As you know, the income of the platform and content producers mainly comes from advertisements. Ads in videos are paid only YouTube Premium The company, which closed its subscribers to its subscribers, made two important announcements at the YouTube Brandcast event held in New York, concerning those who watch YouTube on their smart TVs. First, YouTube now has top-performing content. Will add 30 second non-skippable ads. In the new period, instead of two different 15-second ads that appear consecutively, a single 30-second ad will be displayed in a non-skippable structure. The platform is also dedicated to YouTube for smart television viewers. introduces a new ad format. Under this format, viewers will be greeted with ads when they pause the video. When you stop the video in the infrastructure, the window of the content you are watching will shrink and ads will appear next to it. Since there are no ad-blockers on smart TVs, the company, which wants to increase the advertising bar on that side, is also making some other plans in this regard.
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As the firm was officially confirmed last week, it is now Also tests to disable access to the platform with ad-blockers turned on. To some users “Ad blockers are not allowed on YouTube” sender of message Googlestates that ads keep the platform free to billions of users around the world. to get premium or incurs the process and prompts you to turn off the ad blocker. As a result of these tests, the internet giant, which is expected to activate the infrastructure for everyone, as you can imagine, undertakes a very high server load in order to keep YouTube working.