After Kate Moss and Keira Knightley, it’s the turn of the 20-year-old Canadian actress, Whitney Peak, to succeed them by becoming the new face of Chanel’s Coco Mademoiselle perfume. We tell you all about this unexpected collaboration.
It’s official ! The house of cosmetics and perfumes Chanel announced on February 18 that the 20-year-old Canadian actress Whitney Peak will be the face of the new advertising campaign devoted to the Coco Mademoiselle perfume.
The new face of Chanel’s flagship perfume
If for more than 10 years, the personality of Miss Coco was embodied by Keira Knightley, Chanel is now turning to a young talent: Whitney Peak. By integrating this actress, who is still little known in France, into the family of Chanel ambassadors, the house places all its trust in the young woman with her assertive personality.
The actress who notably has a main role in the reboot of the series “gossip girl” already has a close relationship with the luxury brand. After having been the house’s ambassador for the American market and then the face of the bag 22 campaign, she took a new step by becoming the new face of the essential perfume of the Chanel house. This is a thoughtful choice and a source of pride for Chanel, which admires its authenticity and assertive personality: “The zest for life, spirit and energy of Whitney Peak is contagious. She is a reflection of today’s youth whose curiosity, confidence in life, appetite for new experiences and the absence of preconceived ideas echo the temperament of the young Coco Chanel.”
Whitney Peak, star of the new Chanel advertising film
Considered the ideal embodiment of Coco Mademoiselle for her audacity and her free spirit, Whitney Peak to star in new fragrance ad campaign. The film shot in Paris and directed by Tony Scott will be unveiled on our screens in March 2023. The 20-year-old young actress, still amazed to be the new perfume ambassador, says she is eager to unveil the timeless image of Chanel in this new movie:Honestly, I would never have imagined attracting the attention of such a renowned house, let alone having the chance to work with and represent them. I can’t wait to show how timeless Chanel is.”
In the trailer for the film, Whitney sports beautiful curls that highlight her glamorous and eccentric makeup: a luminous complexion, a sensual cat-eye and above all a luscious and glossy mouth. In short, a makeover worthy of the luxury house Chanel.
A young actress with a promising career
The young actress with a strong personality is already enjoying a brilliant start to her career. Of Ugandan origin, she moved very young to Canada, a country in which she began her career with a small role in the film “Molly’s Game” by Aaron Sorkin. After having played in several series on Netflix and Apple TV, she landed one of the main roles in the reboot of the series in 2021 “gossip girl“. In 2022, she also held the main role of the film “Hocus Pocus 2“directed by Anne Fletcher, released at the end of September on Disney+. The young actress with a promising career took on a new role as Chanel muse since in May 2021, she was appointed Chanel ambassador in the United States, then for a year afterwards, she became the face of bag 22 alongside Margaret Qualley and Lily-Rose Depp.