Remember this image. She will be in all our televisions in a very short time.
French viewers must definitely get used to many new products this year. After saying goodbye, on February 28, with two well -known TNT, C8 and NRJ 12 channels, other upheavals are to be expected in the small screen. A new numbering of the channels is announced, with France 4 which will recover Canal 4 (logic right?), Canal 8, entrusted to LCP/Public Senate, on 12 in Gulli and a block of info channels which will go from the channel 13 (BFMTV) to 16 (France Info) …
To replace the two excluded channels, two newcomers will also appear in the coming months: a TV from the Group Ouest-France is on the rails for the month of September, she will arrive on the channel 19. Another, from the CMI France group (Elle, version Femina, Marianne …), should land even earlier, from June 6, 2025 and on the channel 18. Recruit its animators, develop your sound and visual identity.
This chain already has a name, T18, which obviously refers to the number that will be necessary to deal on its remote control. And CMI France has just unveiled its logo, a visual to say the least intriguing (not to say little aesthetic) which has already caused a lot of ink.
To stand out, T18 called on a big name for French television design: Étienne Robial. This renowned artist is far from being an unknown in the audiovisual landscape, since we already owe him the dressing of Canal+, M6, Itélé or RTL9. His work had even had the honors of an exhibition at the Museum of Decorative Arts in Paris in 2023.
For T18, Étienne Robial imagined a minimalist logo, but charged with meaning. It consists of the letter “T” and the “18”, inscribed in a fairly banal geometric shape: a slightly inclined diamond resting on its tip. According to the designer, this rhombe (yes yes, it is his name) “symbolizes the dialogue and the confrontation of ideas”. The apparent instability of the diamond is counterbalanced by the central T which acts as “stabilizer and mediator of the debate”. Finally, the structure of the logo respects a “harmonious” ratio of a third / two thirds, which strengthens its visual balance. “With T18, I tried to create a logo that embodies a spirit of clarity, dialogue and rigor, like the chain,” sums up Étienne Robial.
“We wanted an identity that reflects the mission of T18: to propose programs that inform, confront and entertain with clarity and requirement,” abounds Christopher Baldelli, the chain president. Beyond the logo, the antenna cover was entrusted to the Gedeon studio, which has already collaborated with many channels. The sound identity will return to the sixth sound agency and the launch to Gabriel Gaultier, founder of the advertising agency Jesus and Gabriel. Successful bet? Answer once viewers have been able to familiarize themselves with this newcomer.