Accompany women on the path to personal fulfillment and self-confidence by helping them choose lingerie adapted to their generous breasts? It is this ambition that Sans Complexe Lingerie pursues, which unveils in its new campaign “Happy Lingerie for Happy Curves” inclusive, comfortable and colorful underwear designed to fit in, in a sustainable way, in their dressing rooms.
A sublimated chest to assert and assume
“ Happy Lingerie for Happy Curves “, more than a slogan, a raison d’être! It is this strong commitment, this state of mind that distills Uncomplicated Lingerie in its latest campaign illustrated by radiant ambassadors with unique bodies and curves. The influencers TheGingerChloé and Gigilust, spokesperson for self-acceptance, Yasmine (alias Ely_Killeuse), pioneer of the bodypositive movement, but also Kaoutar, model, journalist and host, Aurélie, young mother and yoga teacher, not to mention Léa, blooming model, are the new faces of this collection.
Through them, it is the 97% of women who think that a “beautiful lingerie allows you to better assume your body and your shapes” who express themselves. As for the trend, it is that of #YesBra which is claimed, as one of the muses asserts, explaining: “The best bra is the one you don’t want to take off at the end of the day!”
Undeniable know-how and committed collections
Pioneer of the body-positive movement and leading brand for generous breasts, Sans Complexe Lingerie has the art and the way to stand out in the very compartmentalized world of underwear. To its twenty years devoted to corsetry is added a fierce desire to offer women lingerie in which they can learn to love themselves, to discover themselves and to feel good. In each product, customers find the same guiding line: quality, impeccable support, sizes up to a G cup, fantasy and colors for an affordable price.
Colorful underwear where comfort takes precedence
Thanks to these cheerful models, Sans Complexe Lingerie succeeds in making sexy rhyme with comfort, high quality and eco-responsibility. This desire to act, to register the brand in a sustainable movement is manifested in each creation such as in the line SoPure, made with recycled tulle (available in June 2022). Bras, panties, thongs, shorts or thongs are adorned with lace and shimmering, rustic floral motifs in shades of blue and red. Other models offer a plain hue leaving it up to each person to match and mismatch the adornments according to their desires.
With models adopting female first names such as Élise, Tara, Noémie or Amélie, it is the women who are highlighted. The Arum bestseller, iconic with its lacing, comes in the latest flashy and trendy colors. Imagined and designed with the greatest care, each bra, whether underwired or not, even for generous breasts, is the ally that women do not want to get rid of at the end of the day, leaving them free, maintaining their chest while sublimating it and proving to be as comfortable as a second skin.
As for young women, those who know so well how to free themselves from all the traditional codes of lingerie, they will also be delighted by drawing from the Miss Sans Complexe line which is intended for them. It’s never too early to offer a cut adapted to your chest without skimping on style!