Yandex, one of the important names, according to the official statement made today It will invest 400 million dollars in Turkey.
In the statement made on this subject, the following was stated: “Yandex plans to invest $400 million to localize its information technology products and expand its reach in Turkey. Alexander Popovskiy, who recently took on this position as the CEO of Yandex Search Türkiye, shared the details of their planned investment. Alexander Popovskiy stated that Yandex believes in Turkey’s digital potential and said, “We plan to invest over 400 million dollars to develop information technology products in Turkey in the next three years and provide employment for hundreds of people.” The technology giant aims to strengthen its position in the Turkish digital market and prove that it is a long-term, reliable stakeholder by constantly developing products and services suitable for the local market. Popovskiy also emphasized that Yandex is determined to establish permanent business relations in Turkey.
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Popovskiy stated that a series of products specially designed for Turkey will be launched soon and said, “Our aim is to add value to Turkey as a whole and to build on the successes we have achieved in the local market in previous years. With this approach, we focused on developing hyperlocalized products that meet the specific needs of users in Turkey. “In a short time, we will launch our artificial intelligence-supported search product specially designed for Türkiye and our other fully localized services.” he said.
Popovskiy pointed out that Yandex’s approach to competing with global players includes a strong emphasis on local language, culture and the needs of local users. “While many global companies adhere to a ‘one size fits all’ approach, we say ‘go local,'” Popovskiy said.
Alexander Popovskiy also expressed his excitement at the progress Turkey has made towards encouraging more competition in the technology sector. “Turkish economy continues to grow and develop despite the difficulties. “Turkey, which has one of the top 10 internet usage rates in the world, offers a fertile ground for innovation and we aim to contribute to Turkey’s digital environment,” he said.
Popovskiy also underlined the Turkish government’s determination to promote ‘healthy competition’ in the technology market and digital economy, which is beneficial for businesses and end users who get better and more innovative products.
Yandex has become a long-standing stakeholder of Turkey by providing services such as Yandex Search, Maps and Navigation, which has a total of 6 million monthly users. Popovskiy aims to further improve the user experience in Turkey by adding new features to navigation services, including information specific to local cities. announced their plans.
Popovskiy also emphasized Yandex’s role in supporting Turkish businesses with the following words: “We are pleased to see that our B2B solutions help local businesses grow. “This includes our already well-known digital advertising products, as well as the recently launched Yandex Maps API service. With all these services, it serves more than 300 Turkish companies.”
Popovskiy also talked about a new special program for startups, which offers free access to a number of Yandex B2B services, in which more than 40 Turkish startups are already involved.”