The research conducted in Turkey in cooperation with Yandex Ads and Ipsos revealed the most important criteria that determine the choice of advertising platform.
Yandex Ads shed light on the preferences of leading advertisers in the e-commerce industry with the research conducted by Ipsos1. According to the research conducted in Turkey between July and August 2024, 91 percent of participants prefer platforms that are easy to install and use.
9 out of 10 Advertisers Prefer Easy-to-Use Advertising Platforms
Based on the feedback of a total of 300 e-commerce marketing experts, sales managers and company owners, the research2 provides important findings on which criteria are prioritized when choosing an advertising platform. Yandex Ads Turkey Senior Business Development Manager Turan Yurdakul stated that they are very excited to share the research results that open a unique window into the needs and priorities of Turkey’s e-commerce leaders. Yurdakul said, “Participants were asked about the criteria they took into consideration when choosing an advertising platform and the most important reasons for their preference. The answers we received reveal that Turkish companies are looking for advertising solutions that offer precision, ease of use and value for their investments. With our newest Yandex E-comm+ product, we only receive results-based payments and act as a part of the businesses. This approach has increased our number of active customers significantly. “From now on, we are determined to develop products that meet the specific needs of the e-commerce sector in Turkey and allow businesses to fully reveal their advertising potential,” he said.
The prominent data in the research are as follows:
- 96 percent of participants cite a high-quality targeting algorithm as the most important criterion when choosing an advertising platform.
- 91 percent of respondents prefer platforms that are easy to install and use.
- 89 percent of participants point out that it is important to get what they pay for.
- 88 percent of respondents view reliability as a very important feature for an advertising platform.
- 87 percent of participants emphasize that data security, which ensures that user and advertiser information is safe, is a priority.
About Yandex
Yandex is a technology company that develops intelligent products and services powered by machine learning. The company aims to help consumers and businesses better navigate the online and offline world. Since 1997, in addition to providing world-class locally relevant searches and navigation products, it has also expanded into mobility, e-commerce, online entertainment, cloud computing and other markets, serving millions of consumers around the world.