According to a statement, Yandex ADS’s advertising solution on telegram channels will change the rules of the game in the digital marketing world.
Detailed explanation about this development was as follows: “Yandex ADS has introduced a brand new service in the field of digital advertising in Türkiye. This innovative ad solution, which has started in the Telegram application that becomes more popular in Türkiye, offers direct access to the high -interactive user base for brands. Telegram channel owners can easily produce the revenue of the advertiser or to use it manually. It is possible to control the advertisements in a natural way to ensure that the advertisements will be published by a system. Impression -based earnings, payments are made monthly and when the minimum minimum $ 150 threshold is reached. Earnings can be withdrawn via bank transfer or Payoneer.
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In order to be suitable for monetting, Telegram channels need to meet some basic conditions. The channel should be at least three months old and have a minimum of 1,500 subscribers. In addition, it must be active (shared within the last two weeks) and the content must be in accordance with legal regulations. Yandex ADS’s telegram channels offer a new method to reach Telegram users and even Telegram Premium subscribers who see traditional ads less. In order to start a campaign in Telegram, it can create a unified performance campaign via Yandex Direct and selected Telegram as a preferred medium. Reklamveren can set a weekly expenditure limit and control costs at the cost (CPC) strategy per click.
Ads on the Telegram channel seem to be a normal sharing in accordance with the content of the channel and naturally integrate into the channel content. Each ad, visual or video includes a clickable title that directs the advertiser’s website, a brief description, and a “sponsored” label. Advertisers can prepare advertising texts up to 764 characters to make their shares more remarkable, and the use of formatting and emoji is also supported. Advertisers can upload up to 10 visuals or videos on a maximum of 10MB and add call buttons such as “Visit the Website”, “Order” or “Apply” to increase user interaction. If necessary, age limitations or legal warnings can also be included in the advertisement. ”