Yandex ADS has released a new product for publishers to optimize advertising revenues: Prebid Events Report
For publishers who want to manage advertising monetting in the most efficient way, Yandex ADS introduced the “Prebid Events Report olan, an innovative tool. The Prepid Events Report provides detailed information about Auction performance and user behavior.
With the Prebid Events report supported by the Yandex Advertising Network, the largest web and mobile application monetting network of the Russian and Russian region, a significant addition was made to Yandex Metrica analytical solutions. This effective reporting tool enables publishers and monetting managers to obtain detailed information on Auction performance and user behavior, to identify DSP and Bidder partners that provide the highest income, and to make data -based decisions.
Basic Features of the Prebid Events Report:
- Comprehensive Analysis: Revenues from advertising areas, Win Rate and Bid Rate ratios, ECPMs, Timeout and many other metries
- BİDDER Performance Assessment: Makes the comparison of Bidder in a single interface and focuses on the most profitable business partnerships.
- Advanced filtering: It divides data into segments according to the region, device or special sizes to explore new opportunities.
- High traffic friend: He manages high traffic volumes free of charge without spending on paid analytical solutions.
- Instant Problem Detection: It quickly identifies and solves problems such as ads in lack of display or Auction errors.
Yandex Ads Türkiye Business Development and Customer Manager Orkun Kolso, said: “The Prebid Events Report provides an effective benefit for publishers to establish business partnerships with DSPs that maximize the effectiveness of the Bidder partner and maximizing income. Together with these innovations, Yandex ADS presents the right tools and perspectives to the publishers in the constantly developing advertising ecosystem, while maintaining its leading position in monetting. ”