Microsoft has announced the integration of GeForce NOW to stream games from the Xbox website. The feature is available now in the US and UK.
Microsoft has launched a new integration with GeForce NOW that will allow users to play games via NVIDIA’s streaming service directly from the Xbox website. However, the feature itself is either region-restricted or still in the process of rolling out globally, as not all Xbox users in GeForce NOW-supported countries currently have access to the feature.
Xbox Makes GeForce NOW Easier to Access
This development appears to be a continuation of Microsoft’s partnership with NVIDIA’s streaming service. The partnership was first announced in February 2023, when the company committed to bringing Xbox PC games to GeForce NOW. The move was part of its efforts to complete its then-pending acquisition of Activision Blizzard, which faced backlash from international regulators over antitrust concerns, some of which related to the deal’s long-term impact on the burgeoning game streaming market. Partnering with direct competitors to Xbox Cloud Gaming, like GeForce NOW, was a way for Microsoft to reassure regulators that it wouldn’t use Activision Blizzard’s content catalog to gain an unfair advantage in the expanding streaming space.
As a result of this partnership, GeForce NOW subscribers have been able to play select Xbox PC games since August 2023, and the pool of supported games is expanding regularly. Microsoft has made it a little easier to take advantage of this integration by adding NVIDIA’s cloud solution to the list of streaming web apps that can be accessed online. This will allow users to launch supported games via GeForce NOW directly from Xbox.com by clicking on the big green “Play to Cloud” button and selecting NVIDIA’s streaming service from the pop-up window.
Microsoft announced the new integration at noon ET on July 17. Game Rant’s tests with a VPN show that the feature is still not live in all 77 countries where GeForce NOW is currently available. However, it is available in the United States and the United Kingdom as of July 18. The streaming service currently supports streaming of 252 Xbox PC games, including Gears 5, Starfield, Age of Empires 3: Definitive Edition, Amnesia: The Bunker, and Hitman: World of Assassination. A full list of compatible Xbox games can be found on NVIDIA’s website.