The company of Elon Musk, the richest person in the world Xlawsuit against some advertisers over illegal boycott had opened.
For those who missed it, the Unilever and filed an antitrust lawsuit against several major companies, including CVS Health. X CEO Linda Yaccarino said: in sharingstated that major advertisers implemented an illegal boycott against the platform and said that the necessary legal steps would be taken in this regard. GARM, which is under the umbrella of the World Federation of Advertisers (WFA), was accused of withholding billions of dollars of advertising revenue from X within the scope of the lawsuit filed. According to the statement, companies that want to join GARM must agree not to advertise on social platforms that do not comply with the organization’s security standards. At this point, Yaccarino stated that a boycott was implemented against them and that they suffered serious financial losses because of this.As part of the lawsuit, he demanded that this process be declared illegal and compensation be given to the company. Today, there was a remarkable development in this regard. As far as we learned from the official statement, Unilever launched his company. The two companies reached an agreement within the scope of ongoing negotiations. announced. The details of the agreement have not been shared yet.
A Message to X Users pic.twitter.com/6bZOYPhWVa
— Linda Yaccarino (@lindayaX) August 6, 2024