Hosiery and ready-to-wear brand Wolford has chosen the iconic Grace Jones to be the face of its new spring-summer 2023 campaign.
It’s official ! Grace Jonesa Jamaican music and fashion icon, will be the face of the Spring/Summer 2023 campaign of Wolford. A collaboration between the star and the Austrian tights and ready-to-wear brand that has lasted since the 1990s.
In this black and white campaign, Grace Jones reinvents the Fatal Dressiconic model of the lingerie brand, in front of the photographer’s lens Richard Phibbs. The model, who once shared her life with the French artist Jean-Paul Goude, plays with this seamless black dress, sold for 150 euros. His particuliarity ? It adapts to all silhouettes and can also be transformed into a skirt or a top depending on the occasion. Other images show this key figure of the night in the 80’s dressed in bodysuits Colorado, Zebra And Luxury Mat. “This special collaboration between Wolford and Grace Jones represents a confirmation of Wolford fundamentals, paying homage to the brand’s timeless style through a bold visual vocabulary”has explained Silvia AzzaliWolford’s commercial director, about the shoot.
Grace Jones, a muse for Wolford since the 90s
Between Wolford and Grace Jones, it’s a beautiful story, which has been going on since the 1990s. In addition to sharing strong values with the brand, such as self-confidence, creativity and daring, Grace Jones is an aficionado of the label’s creations. . A romance materialized by the appearance of the model in Rome, In 1994, during a performance orchestrated by Wolford in the Spanish Steps. She presented the iconic stockings Fatal during the tv show Under the Stars. Almost 30 years later, Grace Jones and Wolford’s pas de deux is not about to stop.