Vianney, clothing designer? The French singer launched his brand in 2021. Named Vrai, it brings together the values dear to the artist.
Vianney, the musician (again) become a stylist. After graduating from the École supérieure des arts et techniques de la mode (Esmod) in 2014, Vianney officially began his career in music. And even if he has been at the top of the sales charts for almost a decade, the interpreter of “Not here” has not forgotten his love for clothes. In 2021, Vianney announces the creation of his own brand, called TRUE. Supported by her mother, who is responsible for the development of the label, the artist is in charge of the entire artistic direction. Vianney therefore imagines small capsules, for the most part unisex, based around the universe of his albums. The products are colorful and intended eco-friendly. Sweaters, polo shirts or T-shirts available from 45 euros, all made from textiles of organic origin.
One of the brand’s latest creations was particularly noticed by the singer’s fans. The item of clothing in question? The navy blue jacket embroidered with a white bird that Vianney has been wearing for several weeks during the blind auditions for the TF1 telecrochet show The Voice, for which he has been coach since 2021.
Handmade sneakers
After partnering with the biscuit factory Les deux gourmands to create cookies that reflect Vrai’s sustainable commitments, it is with the French brand National Standard that the Vianney brand has announced an exclusive collaboration. Baptized The flightit is made up of a pair of white sneakers, decorated with a bright red tab, with a sky blue yoke at the heels and the singer’s signature as a logo. These sneakers for men and women are made from plant-based faux leather and are entirely handcrafted. And to push environmental commitment to the limit, the model is delivered in “a recycled and recyclable box“. Sold 198 eurosthese tennis shoes are available in limited edition on the brand’s website.