Former beauty journalist, Elsa Wolinski wanted to launch her fashion brand in 2019. Now called Sisterhood, this label has a vocation: to help women through clothing collections.
It is in 2019 thatElsa Wolinski decides to launch his fashion brand. As she often says, the idea came to her after attending a hearing at the Versailles court, to support Laura Rapp, victim of an attempted murder perpetrated by her ex-husband. Once home, Elsa Wolinski racks her brains to find a way to donate money to women who are victims of domestic violence. Batata was born. A happy-sounding name, meaning potato in Arabic, a nod to his father (Georges Wolinski, editor’s note) of Tunisian origin and injunctions worn on the female body. A few months later, the label changed its name and became Sisterhood (sorority in English). “Sisterhood is a solidarity brand committed to doing good, listening, relaying, reaching out to another woman. Sisterhood isn’t just clothes, it’s diapers, hotel nights, lawyer fees…“, explains Elsa Wolinski. Because with each piece purchased on the Sisterhood eshop, 2 euros are donated to the association heart of warriors And 2 euros to the women’s foundationtwo entities that fight against domestic violence and violence against women.
Inclusive collections that exude the desire to live
Of the multicolored sequinsof the variegated printscuts that do not do not compress the bellyof the pockets to infuse the silhouette with attitude, soft materials… Sisterhood’s clothes are designed for everyone and are meant to be as inclusive as possible. Pants and skirts are available for example from 34 to 52, tops from XS to XXL. And on the label’s eshop, its only distribution channel, the models represent different types of femininity, far from the standard (of the dictatorship?) of the white woman of 1m70 for 52 kilos, which still reigns mainly on fashion. To imagine her collections, Elsa Wolinski, who, before becoming a beauty journalist, studied fashion design at Studio Berçot, is inspired bya word crossed in a book, an exhibition, an artist and lets his imagination do the rest. Its spring-summer 2023 collection, for example, has its roots in film and comics Barbarella, psychedelic art and 70’s aesthetics. With, always in ultimate goal, to design clothes “like friends, who give sweetness and who accompany“Pieces that simply feel good.