This is Kim Kardashian’s new glow. The entrepreneur has just marketed a bra with nipple effect for her Skims lingerie brand. In free the nipples mode.
What do (almost) all the latest ready-to-wear collections have in common? They reveal women’s bodies with great shots of transparency, fishnet or quite simply, nudity. The part of the anatomy most exposed is, without hesitation, Chestcompletely visible under the naked dress, jackets worn open and lace bodysuits. On red carpets, celebrities love this trend. This is Rita Ora in Nensi Dojakathere Lourdes Leon at the parade Victoria’s Secret… It is far away, the time of Nipplegate who scandalized the United States during the Super Bowl halftime in 2004. Remember, Justin Timberlake and Janet Jackson were singing a duet, when the singer accidentally found herself with a breast in her mouth. air during his performance. Today, except perhaps on Instagram where they are systematically censored when they belong to people identified as women, nipples seem to be the height of cool. And if they are not directly visible, we can see them under T-shirts and sweaters, since bras are abandoning padding and underwire in favor of less restrictive and more body-friendly lingerie.
Don’t hide that breast…
It was no less necessary to Kim Kardashian to imagine a new type of product. The American entrepreneur at the head of Skims, its shapewear lingerie brand launched in 2019, has just unveiled an astonishing bra. Name it “Nipple Push-Up Bra”, it lifts the breasts thanks to padded cups imitating nipples which point to “a bold no bra look”, says the brand’s website. The product, sold for 60 euros, is available in 6 colors and 48 different sizes. To promote this innovation, Kim Kardashian published a humorous video on Instagram. We see the star, top of the class glasses on her nose, in a laboratory in the 90s. She explains very seriously that in the face of global warming, everyone must get involved. “The Earth’s temperature is getting hotter. Sea levels are rising. The ice cap is shrinking. I’m not a scientist, but I believe that everyone can use their skills to contribute to the collective effort “That’s why I’m introducing a brand new bra that mimics nipples, so no matter the temperature, you’ll always look like you’re cold. Times are tough but these nipples are even tougher. And unlike icebergs, they’re not going anywhere.”. Important clarification: the brand will donate 10% of the turnover of the Nipple Push-Up Bra to the association 1% for the planetwhich fights for the protection of the environment.
“Can the nipple become a fashion accessory?”
Breasts upside down
Kim Kardashian is not the first to imagine a trompe-l’oeil showcasing the chest. At the house of Schiaparelli, Daniel Roseberry has created a whole line of clothing and accessories around nipples. T-shirts, skirts and even belts are topped with mini gold 3D nipples. Dior, for its part, imagined, for Chiara Ferragni, an incredible dress inspired by Eve by the painter Lucas Cranach the Elder. A custom-made piece by Maria Grazia Chiuri, the artistic director of the Parisian house, that the influencer wore on the stage of the Sanremo Festival, on February 7, 2023. On this long flesh tulle dress, which required 800 hours of embroiderywere assembled thousands of pearls suggesting the anatomy of Chiara Ferragni.
The social media star clarified, in an Instagram post, the genesis of this creation: “This illusion of nudity aims to remind us that women who decide to show their bodies or to feel sexy do not allow anyone to justify the violence committed by men or to diminish their sins.” We couldn’t have said it better.