Winter sales 2022: all dates according to your region

WINTER SALES. The next winter sales are starting very soon! Discover the terms of the event as well as all the dates according to your region.

[Mis à jour le 7 janvier 2022 à 10h10] Are you impatient to take advantage of the next winter sales? Rest assured, there are only a few days left to wait before the key date of January 12. The latter will mark the official launch of the first sales of the year 2022 in a majority of departments.

Indeed, the dates of the winter sales change depending on your location! This tradition makes it possible to take advantage of price reductions over a longer or shorter period, whether in a physical store or online. On average, the winter sales last four weeks, and are punctuated by several waves of markdowns. These allow brands to add new promotions, or strengthen those already offered for more strikethrough prices! Discover all the dates of the 2022 winter sales, as well as all the information relating to the event.

Unless exceptional postponement, the date of the next winter sales 2022 is Wednesday January 12 at 8 a.m.. The various offers offered should therefore be spread over 4 weeks and remain available with several markdowns until Tuesday, February 08, 2022.

These dates concern the majority of the country’s departments, but not all! Indeed, it is customary for the overseas departments, as well as the Moselle, to have staggered dates for their sales periods. Find all the dates a little further down in this article.

The dates of the sales are now spread over 4 weeks instead of 6 previously. This shortened period has been in effect since the winter sales 2020 and is the result of the Pacte Law. This period applies, date waiver or not, to all French departments. The dates relating to the sales periods are fixed by order of the Minister responsible for the economy, for a period ranging from 3 to 6 weeks.

Each sales period has its own rules to set its dates. Thus, the winter sales generally take place from the second Wednesday in January. The summer sales are held on the last Wednesday in June.

The dates of the sales are the same for the vast majority of the departments, but certain exceptions are nevertheless noted, in connection with historical traditions or tourist imperatives. If the dates of the sales in Paris and almost all of the country are those mentioned above, special dates are thus applied for certain departments and regions.

If the dates of the sales are imposed on traders by the legislation in force, the latter are free to choose the dates from which they make larger discounts. Each brand therefore decides on the date of the 2nd markdown, some choose to make a 3rd. In general, stores display new discounts from the second week of sales, and a final markdown during the third week of promotions.

What are the summer sales? They are the exact opposite of the winter sales. This time, for traders, it is a matter of selling the end of the spring-summer collection. As opposed to their winter “cousins”, the summer sales aim to minimize unsold items of light clothing before the arrival of the fall-winter collections. They only last four weeks instead of six previously, to intensify their impact on consumers: as their duration is shorter, the latter is encouraged to take advantage of them more quickly. A period established by the decree of May 27, 2019 (see on Legifrance), in application of Article L. 310-3 of the Commercial Code, and provided for by the Pacte Law of May 22, 2019 (relating to the growth and transformation of companies).

If the sales are so sought after by a majority of consumers, one of the reasons is that resellers are also allowed to sell at a loss. This means that certain products which have not found buyers during the year may have very attractive prices in order to sell off the stocks still available in warehouses.

What is the difference between sales and private sales?

You’ve probably come across “Private Sales” signs in your path lately. And for good reason: these operations often take place in the weeks preceding the national sales. Unlike seasonal sales, private sales tend to target customers who are already loyal. Big advantage: private sales also make it possible to acquire items from the new collection on sale (when the sales aim to sell stocks from previous collections). The merchant still largely finds his account in private sales because they can allow him to acquire new member customers (who will have taken a loyalty card or subscribed to the store’s newsletter to be able to benefit from private sales).