(Finance) – In spite of Export data, real consumption of Italian wine in the United States close 2024 down and the feared duties of the Trump administration thus take on an even more worrying meaning. Underlines it Italian Union Vini (UIV) than with his Observatory He processed the data to the all -year sales in the OCS and the US trade on the tricolor product.
According to the analysis, 2024 ended with a volume drop in Italian wine sales in the USA of 4.4% In the face of a general deficit of the total market at -7.2%. They pay more -in the Sipsource targeted surveys at the Retail and the Horeca with stars and stripes -the Bianchi and the Reds, both at -6.4%, while keeping the Italian sparkling wines (+1.5%) who earn important market shares on competitors. In difficulty the main denominations, except for Prosecco, Brunello di Montalcino and Barolo.
Trend also confirmed by the elaborations of theUIV Observatory on Nielsen base, which intercepts sales in large retailers and US retail. Last year, the volume drop in tricolor wine marked a 4.2% and 2.5% value gap (to 2.6 billion euros). In passive the volumes purchased of almost all of the Italian wines, with peaks for the Pinot Grigio delle Venezie (-7%) and Lambrusco (-6%) while only the Sicilian whites (+5%), the Brunello of Montalcino (+3%) and Prosecco (+1%), which however pays -4%in the last quarter. And the last quarter of the year, the one that includes the holidays for Thanksgiving and Christmas, was among the worst, with 7% volume losses and 6% value.
The opposite – according to UIV – compared to the export surveys of First 11 months, which give a 7% growth only in a small part conditioned by the Exploit – imposed by the duties – of the month of November. An advance of the market, that of November, which saw the demand for sparkling wines rising even 41% compared to the same period of the previous year, and which will mark a further record in December, but there will be little to raise the glasses.