(Finance) – La perspective of lasting peace between Ukraine and Russia It could represent an important opportunity for the Italian wine sector, favoring a significant recovery of exports to these markets. According to the data of theEdoardo Freddi International Observatory On the trends of the export of Italian wines in the world, the end of the war would favor a Increase in exports of 20% within a few months. Before the conflict, in 2021, Italy exported wine to Russia for a value of 345 million euros, Recording an increase of 18% compared to the previous year, while exports to Ukraine amounted to 56 million euros, with a growth of 200% in the last five years.
During the conflict, despite the logistical difficulties and sanctions, Exports of Italian wine to Russia have shown resilience. In 2022, exports grew by about 15%, with sparkling wines that represented over half of the sales. However, Ukraine has undergone a contraction in Italian wine imports, with a decrease of 35.5% in 2022, reaching 35.8 million euros. With the end of the conflict, according to Efi, the first Italian reality of export management of the wine sector, the question will return to grow rapidlyallowing Italy to regain the lost market shares and strengthen their presence in Eastern Europe.
In addition to Russia and Ukraine, the stabilization of the area could also generate a positive effect on neighboring markets which, in recent years, have shown a strong development potential.
– Belarusia: Although it is a smaller market, he recorded constant growth and according to Edoardo Freddi International Observatory on the trends of the export of Italian wines in the world could expand at a rhythm of 20-25% per year.
– Kazakhstan: its rapidly expanding economy led to an increase in imports of Italian wine by 25% in the pre-conclusion years.
– Azerbaijan: emerging as a destination for premium wines, with an estimated potential between 10 and 15 million euros per year.
Edoardo Freddi, creator of the Edoardo Freddi International Observatory On the trends of the export of Italian wines in the world, he commented: “However, the resumption of exports will not be immediate or without challenges. Italian companies will have to face the reconstruction of the distribution networks, partly dismantled because of the war, and adapt to new customs and health regulations that could emerge in the post-war period. Furthermore, Competition with French and Spanish producers will be even more intense, with a general race to the reconquest of the market shares. To be successful in this evolution scenario, Italian wine companies will have to focus on flexibility in formats, ability to adapt to local tastes, and innovative digital marketing strategies to reconnect with consumers and strengthen their position in the key markets. A strategic and dynamic approach could transform the recovery into a real growth opportunity for Italian wine at an international level “.