Kick-off of the sales this Wednesday January 12 which will last a month, until February 8. Sales taking place this year in a very difficult context against a backdrop of inflation, the health crisis and changes in consumer habits.
This discount period allows stocks to run out for the season which is coming to an end. It also replenishes the treasury which finances the ordering of new collections.
The sales are taking place this year perhaps more than the others in a gloomy climate. Obviously involved: the health context, but not only. So what to expect for these winter sales 2022? Formerly eagerly awaited, are the sales still an appointment long-time checked by the French in their diary? How will the Covid-19 affect sales?
Update with Florence Bonnet-Touré, secretary general of the National Clothing Federation (FNH), which represents independent businesses in the sector.