It looks like an ingenious marketing campaign for GTA 6, is a curious coincidence: in China, the logo of the gaming studio Rockstar Games dangles from the cars of a well-known driving app. The trend continues to spread.
What is this phenomenon?
Rockstar has an extremely successful game with GTA Online, many are waiting for the successor GTA 6:
Starting next week in GTA Online, you can finally get to grips with the most annoying squad in the game
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Chinese air freshener company searched the internet for a logo
Why is that? As a video on TikTok explains, this is a curious coincidence that has nothing to do with Rockstar Games. If you ask the drivers of the vehicles whether they like games, they don’t understand the question at all and say no.
In general, most drivers are not typical GTA fans, but rather gray-haired middle-aged men.
Shawn_China_Investor’s TikTok video explains the curious history of the Rockstar logo:
@shawn_china_investor the Rockstar Games logo in Chinese ride-hailing cars #chinesebusiness #chineseecommerce #chinesesupplier #businesstok #businesstips ♬ original sound – Shawn_China_investor
The supposed rock star logo dangling from their cars is the cheapest purchasable air freshener in China, mass-produced and selling for about 20 US cents.
The manufacturers of this mass-produced product simply searched the Internet for a suitable shape to use for their product and came across the Rockstar Games logo. They chose that because it’s so clear, has such a big letter, and shines so beautifully, reports TikToker.
This seems to be a typical example of “the devil doesn’t give a shit”: Rockstar has a free promotional effect for their logo through the decision of a company they are not affiliated with.
More on GTA 6:
GTA 6: Official financial report indicates release 2024 quite clearly – That says Take-Two