The French save, but do not invest. The study conducted by BlackRock and OpinionWay confirms this since 71% of respondents are aware of the role of savings in building their financial security, indicates the asset manager. In 2023, households have thus set aside 16.9% of their gross disposable income, that is to say what they have after the redistribution effects of public policies, according to INSEE. Which places us among the world champions.
BlackRock therefore looked at the reasons that prevent savings from being transformed into investment, this notion being mentioned by only 37% of respondents as a means of ensuring their financial peace of mind. “For 60% of French people, investment is seen as a difficult action to carry out in view of other expenses deemed to be more of a priority”, reports the study. According to a large majority of those surveyed (82%), the complexity of financial products is a barrier to investment, while 77% of them feel that they do not fully understand the mechanisms of finance.
Risk aversion is another major factor, while the notion of investment is linked, for 81% of respondents, to the possibility of losing their stake. To go further, the survey explored different avenues to encourage action. Respondents are calling for a solution that is easy to understand, simple to operate, and accessible for small amounts.