Technology giant Apple, introduced as part of WWDC23 Apple Vision Pro pushed the limits on price. So why is the product so expensive?
At the beginning of 2024 $3,499 first available in the US at retail price Apple Vision Pro, With this price tag, it is way above the reachable level for most people. So why did Apple announce such a huge price tag for this product? Did Apple go over $3,000 just because it could sell, so it could make a huge profit? The answer is no. The product is expensive because the production cost per unit is really high. Apple, who wants to enter the field with a premium option, that’s why it uses the best quality materials possible in the model. No exact production costs are disclosed at this time, but each product is reported to Apple. It is estimated to cost over $2,000.. High cost from the start on an aluminum body installed product, which also acts as a lens in front of it. uses a huge curved glass. It is reported that even this glass creates a very high cost, in addition to this in the model. Incredibly high-quality two micro-OLED displays (It has a total of 23 million pixels) are included. This is specially Sony It is known that the screens that are said to be produced by It contains many cameras and sensors. When we look at the front of the device, there are two main cameras, two side cameras, four downward facing cameras, IR light sensors, LiDAR and also powering Face ID on iPhones. TrueDepth camera system. These are directly outside. Inside the product, there are four IR cameras and LED light sensors. Thanks to these hardware, for biometric security capable of iris scanning and At the same time, the product, which can be controlled by voice, hand and eye movements, can record three-dimensional images with external cameras. Another factor that increases the cost of the model is dual processor usage is happening. Apple Vision Pro its power is mainly Apple signed “M2” it takes from the processor, the header is also signed by an Apple just for the sensor data “R1” processor is included.
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Built-in high-quality speaker, showing people’s eyes by simulating outward facing second screenThe device, which also has high-quality head mounts, microphones and an external battery, reveals a part cost 3-4 times higher than many AR / VR headsets in the market. On top of that, of course, Apple’s most likely low compared to other products. profit is added, In addition, very serious content and advertising campaigns for mixed reality titles are among the expenses that increase the price. Vision Pro, It will be the first solution in the field for Apple, but it will not be the only one. As reported, the company is also working on cheaper models in order to bring it to the market in the coming years. We also provide you with all the details you need to know about it. Here our product, According to the first comments It offers a very good user experience like no other. The product, which will appeal to a very limited user base due to its price, is a prestige display for Apple. The technology giant, which is known to offer more affordable options to the market in the coming years and has been working on this subject for a long time, Vision Pro It has got its fans very excited.