Why fashion fans will all go to see “House of Gucci”

Why fashion fans will all go to see House of

Directed by Ridley Scott, the movie “House of Gucci” hit theaters on November 24, 2021. A feature film that fashion fans will never miss.

At last ! After a glamourous promotional tour, the film House of Gucci arrived in theaters on November 24, 2021. This feature film shot by the American director Ridley Scott looks back on the history of the family that founded the Italian house Gucci. Between betrayals, glitter, haute couture and other small murders, this is the opus that fashionistas were impatiently waiting.

1921, Florence. Guccio Gucci opens its very first luxury leather goods store in Florence. One thing led to another, leatherworking became the specialty of the brand and allowed it to prosper until the end of the Second World War. Guccio’s three sons Gucci, Rodolfo, Aldo and Vasco continue the family business and make it an internationally renowned brand. Maurizio Gucci, Rodolfo’s son, took charge of the business in 1983. It was he who in 1989 let the Bahraini investment fund Investcorp take up a 50% stake. In 1993, faced with the difficulties that the brand encountered at the time, Maurizio Gucci decided to sell all of Gucci to Investcorp. The following year, a young American designer, Tom Ford, is appointed artistic director of the house. He will be the architect of the Gucci revival, which Maurizio Gucci will not have the opportunity to appreciate since the businessman is assassinated on March 27, 1995 in front of its Milanese offices. It was not until two years after his death that the mystery of his death was lifted: it was his ex-wife, Patrizia Reggiani, who ordered the murder. A family story worthy of the greatest Hollywood films, that the American author Sara Gay Forden recounted in 2001 in the book The Gucci Saga. A book that inspired American director Ridley Scott for the film House of Gucci on which he has been working since 2007.

A long-standing project, therefore, with a cast that has evolved a lot since the beginning. Angelina Jolie and Leonardo di Caprio were thus originally approached to obtain the title roles. It is finally the American actor Adam Driver who plays Maurizio Gucci while the singer Lady Gaga plays the role of Patrizia Reggiani. As rumors swirled about her possible appearance as Donatella Versace in season 3 of the series American Crime Story (2019) dedicated to Gianni Versace, it is ultimately in the saga of another Italian fashion family that she participates. Featured at House of Gucci also, French actress Camille Cottin, Jack Huston, Al Paccino, Jeremy Irons and creator Tom Ford in his own role. Without forgetting Salma Hayek and Jared Leto, two close to the Gucci house, since the actor is used to the looks signed Alessandro Michele, the current artistic director of the brand. The star of Frida, meanwhile, is the wife of François-Henri Pinault, Chairman and CEO of the Kering group to which the Italian label belongs. Gucci gang.

The work of Janty Yates, in charge of costumes House of Gucci ? Transport spectators to the different eras evoked by the film. The first images of the shoot show a Lady Gaga in a lace dress, a fur coat, a scarf tied on the shoulders or a very fin de siècle polka-dot ensemble. Adam Driver wears the white turtleneck, the checked shirt, the navy blazer and the tortoiseshell glasses. Could Janty Yates have access to the archives of the House of Gucci? In any case, she certainly had the opportunity to admire the period pieces exhibited in the galleries of the Gucci Garden in Florence. In choosing her, Ridley Scott opted for a seasoned costume designer. Janty Yates notably received the Oscar for Best Costume Design for Gladiator in 2001. Period films, the stylist knows well!

They are few, the information on House of Gucci. Just do we know for the moment that shooting took place in spring 2021 between Rome, Milan and Lake Como. And the trailer of House of Gucci, unveiled on July 30, 2021, plunges the viewer into an atmosphere of sulphurous glamor, where chic has a scent of alluring scandal. This is confirmed by the posters of the film, just revealed, revealing a Lady Gaga in a mantilla and an Adam Driver in a striped suit. No doubt, House of Gucci promises to be the movie that all aficionados of the house dreamed of.