A former Amazon ruler explained why Steam was still the leader in the PC game market and why competitors failed.
Steam, one of the most open platforms in the PC game world, continues to dominate unrivaled in this field. Amazon’s former Prime Gaming Vice President Ethan Evans, in a recent statement in LinkedIn, many companies, including Amazon to overthrow Steam’i attempts to overthrow the details why. According to Evans, behind Steam’s success lies in user habits and the versatile structure of the platform.
The reasons why Steam is unrivaled
Amazon made three main attempts to compete with Steam. He first tried to buy a small game store called Reflexive Entertainment. Secondly, he founded his own PC game store, taking advantage of Twitch’s popularity. Finally, the game flow service launched Luna. However, these three initiatives could not create the expected effect on users.
Ethan Evans said that the main reason for these failures is that Steam is more than just a store for users. Steam meets the needs of users on a single platform by offering a store, social network, game library and success collection. Amazon stressed that he could not offer an innovation to change these habits.
According to Evans, behind Steam’s success is to understand the existing user habits and to provide solutions to these habits. Even a large company like Amazon could not overthrow Steam, the fact that users have already found a solution that meets their needs and enough incentives to switch to a new platform.
Steam continues to strengthen its location in the sector with discounts, users to expand game libraries and social connection features every season. Although competing platforms like Epic Games Store organize free game campaigns, it is not possible to break the ecosystem created by Steam.