Günther Jauch is one of the most famous public figures in Germany. This is not just due to his hosting of shows like Who Wants to Be a Millionaire? or Stern TV, but also in its selected advertising campaigns. But with advertising for a current brand Jauch has made a mistake with the pharmacists.
Günther Jauch advertises for Shop Pharmacy
Some people are already outside or in the digital space advertising for the shop pharmacy noticed a service provider that delivers medication to your home. The face of the advertising campaign is primarily Günther Jauch, who already for the shop pharmacy on posters and in commercials for several years can be seen. He himself commented on the cooperation in a company statement:
It’s no secret that I don’t blindly accept every cooperation request. I haven’t done any advertising in the last ten years. However, things were different at Shop Apotheke. It’s about quick and easy health care. And Shop Apotheke is the contemporary but above all competent online pharmacy
He is not the only public figure to promote Shop-Apotheke. The actors Christian Ulmen, Collien Ulmen-Fernandes and Merlin Sandmeyer can also be seen in commercials for the mail order company.
“Thank you, Mr. Jauch, for supporting the disappearance of pharmacies”
Now not only has the President of the Saxon State Chamber of Pharmacists made critical comments about Jauch’s advertising, but there is also a real one Online protest under the hashtag #Seidnichtjauchs. The pharmacist Kilian Gehr parodied Jauch’s commercial at the end of October. This is what his Instagram post says:
Ordered today, delivered tomorrow, the day after tomorrow the nearest pharmacy is gone. Personal Thank you also to you, Mr. Jauch, for so actively supporting the decline in pharmacies
You can watch the entire reel here:
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More and more pharmacies in Germany are closing
In fact, according to the Federal Association of German Pharmacists Associations, the death of pharmacies is a major problem. Due to rising costs and the shortage of skilled workers The number of pharmacies in Germany fell by over 2 percent this year.
The President of the Saxon State Chamber of Pharmacists also commented that individual pharmacies cannot compete with the size of mail order companies such as Shop Apotheke, especially when celebrities such as Günther Jauch advertise for them.