Who is Olivia Rodrigo, the new Lancôme muse of GenZ?

Who is Olivia Rodrigo the new Lancome muse of GenZ

Lancôme is getting a makeover and revealing its new face, that of Olivia Rodrigo. A talented personality that we present to you below!

American singer, songwriter and actress, Olivia Rodrigo is a multi-talented celebrity. At 21, she inspires the four corners of the world with her sweet voice and her rock look, including Maison Lancôme, of which she is the new global ambassador. She joins Kate Winslet, Emma Watson, Penélope Cruz, Julia Roberts and Aya Nakamura… international icons who have the gift of putting stars in our eyes!

Olivia Rodrigo’s career began at Disney Channel, as an actress. In 2021, she broke into the music industry with Driver’s License, a single that you surely know. His two albums SOUR and GUTS were wildly successful, and won numerous awards. To give you an idea, GUTS has over 4.1 billion plays on Spotify. In other words, his journey is constantly evolving!

But then, why do we love it so much? Mainly, because she writes her songs with a lot of sincerity. These deal with heartbreak and the challenges of coming of age. The singer puts words to these complex situations, offering real liberation to her fans. That’s not all, she is also at the head of a global initiative: Fund 4 Goodaimed at supporting local associations which defend the reproductive rights of women and girls, and fight against gender-based violence. Committed, she spoke about her vision of beauty during this exceptional collaboration: “When it comes to beauty, it is essential to embrace your individuality, as many unrealistic expectations are placed on young women today. Lancôme is an iconic and timeless brand that promotes inner beauty, and it is a true honor to “join this family.”

Now that you know Olivia Rodrigo, why not treat yourself to a musical break to discover her meaningful songs?

jdf1