Elon Musk announced on Friday March 28 that his generative artificial intelligence start-up (IA), XAI, had acquired X, its social network, “within the framework of a transaction entirely in stocks”, which values the platform at 33 billion off-debt dollars. “The Avenirs of Xai and X are intimately linked,” he assured in a message on X. Tesla and SpaceX boss had bought Twitter at the end of 2022 for $ 44 billion and used the social network in particular to campaign for Donald Trump.
According to the billionaire, combining data, AI models, IT capacities and human resources of the two companies will allow the new entity to offer “smarter and more profitable services”. He believes that to focus “XAI’s capacities and expertise in advanced AI within the massive reach of X” will “release the immense potential” of the company. More than 600 million users use X, he said, without giving frequency.
@xai has acquired @X In an All Stock Transaction. The combination values xai at $ 80 Billion and x at $ 33 Billion ($ 45b Less $ 12b Debt).
Sale its Founding Two Years Ago, Xai has rapidly become one of the leading ai labs in the world, building models and data centers at…
– Elon Musk (@elonmusk) March 28, 2025
The operation “values XAI at 80 billion dollars and X at $ 33 billion (45 billion minus $ 12 billion in debts),” he said. The entrepreneur founded XAI in 2023, in reaction to the success of Chatgpt, the pioneer of the generative AI launched at the end of 2022 by Openai, a start-up which he had helped to found before cutting the bridges with the other founders. Xai has developed his own chatbot, Grok, which has the advantage of being fueled by all conversations on X. He is supposed to give less “woke” answers and make more humor.
On the social network Twitter, renamed X, Elon Musk authorized hateful remarks and disinformation in the name of freedom of expression, making flee some of the worries of the context in which their messages appear.
Growth “fueled by fear”
According to Emarketer, advertisers are now going back to X, which should see its advertising revenue is growing this year for the first time since 2021, around 17.5% in the United States. “But part of this growth is fueled by fear,” said analyst Jasmine Enberg, quoted in a statement on Wednesday. “Many advertisers consider spending on X as an operating cost in order to mitigate the potential risk of legal or financial repercussions” if they did not buy advertising space on the social network, she has detailed.
Elon Musk has become one of Donald Trump’s most important financial and political supports in a few months of campaign last year. Back to power, the American president entrusted him with a commission to government efficiency, which dismisses civil servants in large numbers and dismantles federal and ministries in order to cut in public spending.
Many other large companies, especially in technologies, have taken measures to line up with the government, by eliminating diversity promotion programs or by softening the moderation of content in the direction desired by the Republicans. “The hateful and controversial content that is scared to flee the advertisers of X is still not acceptable, but we have the feeling that they could become inevitable,” said Jasmine Enberg.
The richest man in the world concluded his message on X Friday by claiming that the merger of his two companies would allow “to build a platform that is not content to reflect the world, but which actively accelerates human progress”.