Today, with the development of technology, many new professions are emerging. One of these professions is Influencer. Recently, almost everyone has heard this word frequently. In today’s article, what is Influencer? What does it do? We will answer your questions.
Especially with the internet entering almost every home, new professions started to emerge. People can earn money by producing content on the internet. For these, blogging, making videos, etc. There are many subgroups. The number of Influencers is increasing both in our country and in the world. In addition, while spending time on social media, you encounter many Influencers.
influencer When we look at the root of the word “influencer” meaning emerges. These people appeal to large audiences on their social media accounts. In particular, the number of followers of these people is quite high. The use of social media is increasing day by day both in our country and in the world. Studies show that more than 3.5 billion people around the world use social media.
Influencers play a big role in so many social media users. Influencers can easily influence their followers with their posts and words. That’s why big brands get deals from these people for advertising. Thus, the products of the brands that want to advertise reach large masses in a short time.
Types of Influencers by Number of Followers
Mega-Influencer
The number of followers of this Influencer type is quite high compared to other types. Mega Influencers have the highest number of followers. Especially the number of followers of these influencers It is more than 1 million. Thus, they appeal to a very large section.
Mega-Influencers are usually athletes, singers, artists and famous people. This is achieved by working in two different environments. However, some Mega Influencers have reached this number of followers by only working on social media.
Macro-Influencer
Macro-Influencers are one click down from Mega-Influencers and they usually do more of the marketing thing called Influencer Marketing. 40,000 to 1 million People who have followers among them are included in this class.
In particular, Makro Influencers work on behalf of brands by sharing many products with their followers. Since the followers of such influencers are natural, the product they promote is easily noticed.
Micro-Influencer
Micro-Influencers on any social media platform 1,000 to 40,000 must have a follower. These people may not even be aware of a company until they contact them.
The low number of followers allows them to choose the product they will promote. Namely, when they promote an unrelated product, they may experience a decrease in the number of followers.
Types of Influencers by Content
blog
Bloggers and social media influencers have the most authentic and active relationship with their followers. Brands have started to realize this, albeit late, and have started investing in bloggers as well. Blogs that have recently been included in the influencer marketing industry have started to attract a lot of attention. If a brand can agree with a popular and good blogger, those who support the blogger will want to try the brand’s product.
Bloggers working as influencers write blogs about almost every topic today. Especially bloggers are respected by both their followers and brands. At the same time, bloggers are in constant communication with their followers.
youtuber
YouTuber, which is seen all over the world and is very common in Turkey, is also a favorite of brands. Especially in recent years, YouTube, which has gained a lot of audience, enables brands to interact with much more people.
Content producers can get much more followers on YouTube. Even if a person has a low number of subscribers on this platform, the number of views can be quite high. The reason for this is that some of the people who follow and follow a person just watch and pass instead of subscribing. Still, YouTube is a good platform for brands as the number of interactions is higher.
Social media
Influencers who use social media are the most common influencers in daily life. Generally Instagram and twitter These people, who are active on the website, can communicate with millions of people at the same time.
At the same time, being active in social media as an Influencer, YouTube It is more practical than bloggers. They don’t need to spend a lot of time producing content.
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