What are the levers of a successful digital strategy for a company?

Digital is now part of our daily life. Organizations have reshaped their business models, internal processes and policies to meet growing consumer demands. They need to identify the main levers from which they could easily adopt an innovative approach to digital transformation with the objectives of measuring success and assessing whether the results are in line with business objectives.

Companies adopt a digital strategy for various reasons depending on the sector, the environment or the type of challenges they face. The drivers could be internal and external influencers forcing organizations to prioritize certain transformational actions by delivering them at a rapid pace while having a fundamental impact on the organization.

And in order to make itself known and face the competition, any company is obliged to communicate about its activities and its products or services online. Due to the rise of technology, this form of communication using digital channels is emerging. Today, there is no marketing without digital communication.

So if you want to set up a digital communication to promote the products or services of your company, whatever the field, this article is intended for you!

Social networks

We all know that in everyday life billions of people use social networks like Facebook, Instagram and Twitter for useful purposes. This is what makes them digital communication channels par excellence.

Take the example of stories relevant on Facebook and Instagram that allow businesses to reach many of their targets. The idea is to attract as many people as possible to your pages on the social networks through an attractive type of content related to your business. All this inexpensively, is what makes social networks an effective digital tool.

Website

Everyone wonders if the site Internet serves something with the presence of social networks. The answer is yes! It’s the heart of your digital strategy, it’s you! It makes visitors want to come and discover your universe thanks to its content and design. A website can be personalized as you wish and therefore allows you to differentiate yourself from your competition. However, to build your website you need a creator who is ready to implement all your desires in no time. This is the case with Zyro, the builder of simple and seamless websites codes.

SEO

With l’emergence digital, visibility on the Internet has become essential for companies. Natural referencing represents an important lever to achieve this objective. But what do we mean by this term? It is the act of making a company’s website appear in the first page results. search engines. But how to develop your website through SEO (SEO)? You have to optimize it technically, create relevant content and choose keywords to work on a website, while choosing keywords that are less competitive but adapted to the volume of research.

Newsletter

The newsletter is an integral part of an e-mailing strategy and represents a lever that allows you to keep in contact with your customers and even your prospects. This is a tool used to direct Internet users to your website. It is ideal for inbound marketing strategies or in other words, theInbound Marketing, which is a known digital profession and which intelligently attracts customers without active advertising.

The newsletter then makes it possible to acquire new potential customers and to retain current ones. But for this digital marketing lever to be effective, a few rules should be respected. First of all, the object of mail must be very well written to grab the reader’s attention to open it. Then it should be sent to your target audience on a more or less regular basis with a carefully chosen frequency.

In addition, thanks to marketing automation, you can send a personalized email to your target through several tools such as MailChimp which offers you several templates that you can configure to write the content of your email, whether they are coupons and discounts, new articles and useful information and then send it automatically to your audience.

Influencer marketing

And who says digital strategy in 2021, says influencer marketing which is a marketing strategy that aims to promote the offer of an organization through the influence of known people on social networks such as Instagram, Facebook, Snapchat, Youtube… Corporate communication has only evolved over the years and influencers have taken an important place in today’s world thanks to the number of people who follow them (tens or hundreds of thousands, even millions of subscribers) and the engaging content they post.

This strategy therefore allows companies to enlarge their target audience but be careful, we must not neglect the step of the right choice of the influencer insofar as the latter must have the type of consumers that interests the activity of the influencer. ‘business.

So what you need to know is that your next customer will research and evaluate your products and services through your multi-channel digital presence. Consumers of your digital content are wickedly demanding, impatient, and hungry for cohesive, fun, and personalized digital experiences. This requirement must be integrated into the very heart of your thinking.

Ultimately, the levers identified here are symbiotic pillars that feed off of each other and amplify the effects of each other. Technology is just one factor that brings them together. And to build an organization ready for the challenges of the future, invest equitably in each lever to lead a good digital strategy and see the exponential impact of digitization to deploy themselves.

Article produced in partnership with the Hostinger teams