WeDo Announces Participation in World’s Ocean Day Beach Cleanup

WeDo take action! On the occasion of the world ocean day which will take place on June 8, the eco-ethical hair care brand has just announced its participation in the large beach cleaning which will be held in the south-east of France, on this occasion. An event organized in collaboration with the NGO Surfrider Foundationalready known for its commitment to oceans and rivers.
On the program therefore, a plastic waste collection large-scale, in the presence of the team WeDobut also of their muse, the actress Phoebe Dynevor previously seen in the Chronicle of the Bridgertons. The perfect opportunity for the young woman to complete her commitment to the brand and the environment, taken in the past: “The world we live in requires us to be careful about how we look and behave, and all of us, without exception, are looking for ways to protect the planet by simply changing our routines, the products we buy or our daily habits. ” she had thus declared, before adding: ” I want to add my stone to this building by acting for the environment, like everyone else, and that’s what allowed me to cross paths with WeDo”. The opportunity to finally link beauty and eco-responsibility !

Daily beach cleaning, a commitment made by Wedo

If the label shines today for its bias towards the world ocean day, the label is not for all that in its first militant action. On the contrary, aware of the consequences of the 8 million tonnes of plastics dumped into the ocean each year, the brand launched from its inception and in collaboration with Plastic Bank, a daily fundraising planin addition to their commitment to produce products without silicones, veganand recycled plastic packaging. Their philosophy? For each product purchased, 8 bottles will be collected before they reach the ocean. An initiative which so far has raised more than 10 million plastic bottles. Enough to inspire many other brands to operate a ecological transition in beautymore than ever necessary today.