The most popular video platform in the world Youtube“We will improve the quality of the ads shown in the middle of the video,” he said.
The company’s full statement on this issue is as follows. happened: “From 12 May 2025 onwards, by showing more ads at natural intermediate points We will improve the quality of ads shown in the middle of the video. In this way, in the middle of the video and watching experience The number of ads shown in advertising areas (such as the middle of the sentence) will decrease. We estimate that videos will be watched more and increase the total revenue of content producers, thanks to showing fewer ads that will interrupt the monitoring experience. YouTube will add automatic ad fields to existing videos with intermediate ad sections to control and adjust the manual intermediate ad section throughout the channel. Content producers who prefer to managing intermediate advertising sections manually can disable this feature from Youtube Studio’s “Money Making” tab before May 12, 2025. ”
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The company came up with Youtube Premium Lite before that. Youtube’s Premium Lite plan, which is more affordable than normal subscription and only removed ads, was first available in 2021 in certain European countries such as Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway and Sweden. This subscription package, which does not include offline download, playing in the background or Youtube Music services, was then completely shelved.
The package, which was canceled after it was tested for two years, came up again last week. According to new information, Youtube Premium Lite will soon be available in the USA, Australia, Germany and Thailand. Premium Lite for a while in these countries Tested with a different version that did not completely remove ads. Instead of completely removing ads, this subscription package, which reduces the ads to a certain extent, is not yet clear.