A study has just revealed THE most popular beauty product in the world. Sought after in more than 60 countries, it costs less than 10 euros. Find out if this must-have is already part of your bathroom.
In September 2023, a spa booking platform in the United Kingdom called SpaSeekers carried out a study to find out the most sought-after beauty product in the world. Among many different products and brands, only one stands out. Find out which one.
The most popular beauty product
To carry out this study, the organization analyzed Google data from more than a hundred countries around the world. A facial treatment placed at the top of the ranking and was elected “flagship product of 63 countries”. This is The Ordinary brand niacinamide serum. With hundreds of millions of views on Tik Tok, this treatment is popular all over the world. Suitable for all skin types, it works miracles on skin prone to blemishes and spots. His strength ? Its high concentration of niacinamide – otherwise called vitamin B – associated with zinc. In addition to providing maximum hydration to the skin, this treatment fights against skin imperfections and inflammation. The complexion is thus smoother, luminous and more uniform. Its simple, but effective formula is combined with an unbeatable price: between 6.50 euros and 7.90 euros depending on the brand.
The writing test
The Ordinary Niacinamide Serum is applied morning and evening before applying moisturizer. Its slightly aqueous texture melts perfectly on the skin and allows you to quickly move on to the rest of the skincare routine. Her ultra-concentrated formula in vitamins and minerals makes it an effective treatment for skin with imperfections and irregularities. Niacinamide (vitamin B3) acts on spots and pores while the zinc salt of pyrrolidone carboxylic acid helps regulate sebum production. Over time, the skin texture becomes more regular, smoother and radiant. Shines are also less frequent. An essential that well deserves its title!
6.50 euros per 30 ml bottle at Nocibé