FP Journe in New York
In the New York district of Soho, at 53 Mercer Street, it is not a boutique, but an FP Journe house that has opened its doors, with 550 m2 dedicated to collectors and lovers of fine watchmaking. This place allows you to immerse yourself in the world of François-Paul Journe, who distributes his collections exclusively through his international network of stores, for which he personally designs the plans. A layout that perfectly reflects the vision of one of the most brilliant watchmakers of the moment.
Longines in Paris
Longines store in Paris
/ © LONGINES
The new Longines boutique concept was unveiled in May in Paris, rue de Sèvres. The winged hourglass brand took care to completely rethink the space of its germanopratine address. While the display case remains uncluttered, the interior gives pride of place to the emblematic worlds of the Swiss watchmaker, from equestrian sports to aviation. Upstairs, a video studio makes it possible to discover the store and the collections by videoconference, or even to make a purchase remotely.
Breitling in Geneva
The new Breitling boutique restaurant in Geneva
/ © BREITLING
Breitling has inaugurated its second restaurant in Geneva, attached to its boutique on the Quai des Bergues. Facing the promenade on the Rhône and Lake Geneva, Breitling Kitchen Geneva invites customers and the simply curious to eat at any time in its two-level space, which also has a terrace in summer. The place was designed in the industrial loft style dear to the watchmaker and communicates with the store. After a restaurant already opened in Seoul and a café in London, other cities will soon lend themselves to this type of experience.