It’s not really storming – a day later. The store is therefore not located in a busy shopping street in Utrecht, but in a remote business park in De Meern, between a large fruit company – where the trucks come and go – and a gas station. Spontaneous shoppers do not come here, visitors to the Prepshop prepare very consciously for a climb in the mountains, a survival holiday or a disaster, such as a flood or a war. “People need some time to realize that we are open again. The first calls from customers who want to come by again this week have already been made. I expect it to be just as busy next week as before the closure,” says Klaassen .