BMW and after Mercedes-Benz Subscription steps taken by Volvo evaluated differently.
15 June announced to be launched on Volvo EX30directly It will be a tool that will bring young people to the focus.. Stating that the models it produces have not focused on young people until now, the company wants to completely change this with the EX30. for this too”ownership with monthly subscription” model is adopted. The company, which built the new vehicle on this ownership model, which will not be offered in every country, and stated that they designed it accordingly, said that the young people are here with relatively low monthly payments. aims to own a vehicle without buying a vehicle. Electric cars are still very expensive, and the purchasing power of young people globally is now much lower than before. So this system seems logical, in the targeted infrastructure It is possible to obtain an economical usage right that cannot be compared with car rental.. According to the statement Volvo XC40 Recharge fully electric under Volvo EX30on the SEA platform of parent company Geely is being installed.
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Volvo before this BMW and after Mercedes-Benz It made a sound with the explanation made specifically for the subscription steps taken by the company. For those who missed Mercedes-Benzhigh power in the EQ series last month “Acceleration Increase” It started selling with a subscription package. In order to increase the performance of the EQ series vehicles in software or to eliminate digital limits, the company is monthly. 100 dollarsif annual $1,200 wants. In this regard, with a step that attracted a lot of reaction before that, BMW had come to the fore. The giant manufacturer has been offering some car models in certain countries for some time now. sells heated seat subscription. Yes, inside the purchased vehicle to use the seat heating already in place People need to buy subscriptions. Required for front seat only monthly fee is $18 per month level.
exactly talking about it Bjorn Annwall, Volvo Operations Director, “subscription” stated that they think differently from their competitors. annwall, “subscription” does not close the door for sale but He states that they will not sell small details such as heated seats with a subscription. “We will not be asking people who buy a car for a million kronor to pay an additional 10 crowns to get extra heat in the seat.” who says annwall, the subscription system is really private and large systems (For example, driverless control) conveys what they want to use to sell.
It seems very wrong today that systems that have become standard years ago are sold for money under the name of subscription and it attracts a lot of reaction among drivers. A feature in the vehicle as hardware, big money given “luxury” Connecting it to subscription in cars does not look very sustainable.