The German manufacturer Volkswagen has decided to do without a very fashionable option in cars.
In the grip of financial difficulties, Volkswagen addresses a new turn. The German brand born in 1930, known worldwide, intends to offer more affordable vehicles in the very short term in order to rebooster its sales. The outputs of ID.2 (2025) and ID.1 (2027) are in this highly awaited context by the German manufacturer because they must allow it to restructure its range by offering its customers cheaper electricity, around 25,000 and 20,000 euros respectively.
The upcoming arrival on our roads of these two city cars with a rather friendly design-for the ID.1 Only concept car has been revealed so far-should mark a small revolution at Volkswagen. But rather than an evolution, the brand will rather go back. At a time when high-tech has never been so highlighted in cars, the golf manufacturer has made the decision to only use tactile commands in the passenger compartment. “It’s not a phone: it’s a car,” said Andreas Miedt recently, the VW design chief.
If a large tablet will sit well in the center of the dashboard of the next Volkswagen models, physical buttons will also be available to the driver and the front passenger. Under the screen, keys will allow, as before, to adjust the heating, the volume or the distress lights. Other manufacturers have also been in recent times to the Holà on all digital, sometimes at the request of motorists for whom pimples are easier to activate during driving.
This return to more simplicity fits perfectly with the new policy of the Volkswagen group which hopes to get out of the crisis with cheaper call products. The two small electrics that will come out of factories based in Spain and Portugal will however have to face fierce competition. The Citröen Ë-C3, the Fiat Grande Panda or the Renault 5 E-Tech to name only them for the ID.2, the future Renault Twingo for the ID.1. But Volkswagen, whose reputation is well established, especially in terms of reliability, intends to seduce new customers.