in vivo Founder, Chairman and CEO of the company Shen Weiimportant statements for the future found.
Vivo Founder, Chairman and CEO Shen Wei stated that 2022, when they crossed important thresholds, was a very important breakthrough year for Vivo. Underlining that Vivo has many goals to reach despite all its achievements and growth, Wei said, “Staying true to the core desire, we will follow our long-term plans, nurturing our innovative spirit, maintaining our efficiency and reducing our costs, creating a successful sustainable business model for Vivo” said. All the information given for the statements made by Shen Wei was as follows:Shen Wei Vivo’s long-term goal: “When we look at the company’s 28-year history, we see that the times we faced difficulties and crises were the most productive times when we turned these crises into opportunities. Every challenge we faced has been an incentive to raise the Company’s awareness, reinforce its skills, and allow it to see further and go a long way.
In the next ten years, challenging times await the smartphone industry. However, as Vivo, we are aware that the challenges we foresee also create an unlimited opportunity space. We will continue to move forward with firm steps towards becoming a big long-term company by taking users to our center, doing what we need to do in the right way and with the right methods in line with the BenFen philosophy, maintaining a mutual win-win understanding, and facing all difficulties with our target-oriented approach. We strongly believe that the golden age of the company is not in the past, but in the future and in every step we take in this journey ahead.”
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“In 2022, Vivo surpassed important milestones in its journey to become a global brand”
Shen Wei, at the meeting he held with the Vivo ecosystem, said that despite the many difficulties they faced in 2022, their highly equipped models achieved remarkable successes, thus exceeding important milestones in Vivo’s ideal journey of creating a successful global brand. “In 2022, we launched organizations such as the user innovation lab, XR lab, chip lab and overseas markets collaboration center within the Vivo Central Research Institute.
After several years of strategic investment in core technology, Vivo; It introduced qualitative changes in four long lines of design, imaging, system and performance. Improving the core technology has given Vivo a huge boost. In addition to the Vivo X80, X90 and X Fold series, the S16 series and iQOO digital series have also enabled us to reach large audiences. While the user recommendation scores (Net Promoter Score) reach new heights, our market results are getting better day by day.”
“We should avoid price wars”
Pointing out that the company’s strategic opportunity lies in the brand’s breakthrough in high-end models, Shen Wei said, “We should focus on creating great products for users’ basic needs and troubles, both on the hardware and software side, break new ground in important technologies, lead trends, create surprises for users and ensure the sustainability of the company. We must serve its development as a brand.”
Stating that perfect products and high-quality service are the keys to making a difference in competition, Vivo CEO emphasized that they should not be swayed by the temptation of sales figures and should do their best to avoid price wars. Wei “Vivo’s core mission is; is to make its users, employees, partners and stakeholders happy. To reduce costs; We should never resort to short-term and unhealthy methods such as reducing quality, transferring risks to others and eroding the interests of stakeholders.
With the leading technology brand approach, we must get rid of the low profit margin trap, which is a bottleneck in developing high technology and continuing to innovate. We need to create value with the leverage effect of innovation and share this value with our business partners and make Vivo a longer-lasting and healthy structure.” Noting that Vivo’s main goal is to be a stable, long-term and healthy organization, Wei also underlined that they will never target short-term interests in order to get a large share of the competition.