Successful actress, Virginie Efira was chosen to be the first Lancôme France ambassador. We tell you everything about this new collaboration.
As she continues to win film roles and awards, Virginie Efira adds a new string to her bow by becoming the first Lancôme France ambassador. A new face of choice which will wear, from February 20, 2024, the colors of the house.
Virginie Efira is the new face of Lancôme
Lancôme is proud to welcome Virginie Efira to its ranks. And it must be said that the favorite actress of the French knows the recipe for success perfectly. After having played in around forty films, she received the César for best actress for See Paris again by Alice Winocour in 2023. A symbol of success, elegance, feminism and a true icon of the red carpets with beauty always resplendent, it is no surprise that the fifty-year-old was chosen to join the house of Lancôme as a Ambassador France. This is also the first time that the brand has chosen an ambassador not for the whole world, but for France exclusively!
A collaboration that sounds obvious
Become the first ambassador of Lancome France seemed obvious to the 46-year-old actress, as she is so attached to the first luxury beauty brand, created almost 90 years ago: “Lancôme conveys for me the idea of an assumed femininity which is neither a hindrance nor a disguise, but rather the revelation of a radiance that we find inside ourselves to be in touch with the world” she declared. She also cites Julia Roberts, emblematic face of Lancôme and incarnation of a free and happy woman, as one of her idols. One thing is certain, we really can’t wait to see Virginie Efira lends her features to the beauty giant.