See you on Tuesday February 8 on TMC at 9:15 p.m. to discover Martin Weill’s new documentary entitled “Victims of fashion: what are their new codes”.
After Hugo Clément with his documentary “On the front: where our clothes end”, it’s the turn of the journalist Martin Weill to devote a popular TV show, its actors and its consequences on the environment. As part of the “Reportages by Martin Weill” broadcast on TMC since 2018, the reporter questions the younger generation, their relationship to this industry and to the environment with “Victims of fashion: what are their new codes” presented on Tuesday 8 February 2022 at 9:15 p.m. on the TF1 group channel. The documentary, which lasts 1h30, goes to meet Alma, Mohamed, Julie and Naëlle. Four fashionistas with very different profiles: Naëlle likes fast fashion and more particularly the SHEIN brand, to which Martin Weill devotes a focus, Julie is a sneakerhead who enjoys her sneakers, Mohamed joined the Anti_Fashion project in Roubaix and imagines collections at from clothes or fabrics that he upcycles and Alma is a minimalist anti-fashion activist who buys no more than five new clothes a year.
Towards a more responsible fashion?
In addition to following Naëlle, Mohamed, Alma and Julie, “Victims of fashion: what are their new codes” questions the human and environmental costs of fast fashion, the marketing practices of the big names in the industry to encourage the desire of consumers, but also the solutions that can be envisaged to make this sector more responsible. But there is no question of being fooled by the greenwashing practiced by certain brands: “More and more brands are offering vouchers to customers who bring their old clothes back to the store. It’s good to give a second life to our clothes but it’s not always virtuous! Because by acquiring new clothes with the voucher provided by the brand, nothing is changed and we only maintain overconsumption. It’s the same with resale platforms like Vinted, which are virtuous if the money earned by selling your clothes is used to buy second-hand pieces, and not new clothes.“, specifies Martin Weill. Optimism is still in order: “IA few years ago, influencers were real sandwich men and women. Today, many of them have different values, like Enjoy Phoenix, who is now very committed to denouncing the excesses of fashion. This forces brands to stick to their convictions, to prove that they are interested in them. I believe that there is an awareness shared by all the players“, continues the journalist. To find out more, do not miss “Victims of fashion: what are their new codes” at 9:15 p.m. on TMC on Tuesday, February 8.