The cheeseburger is the latest victim of inflation in the United Kingdom: the popular McDonald’s sandwich saw its price increase for the first time in 14 years in the country on Wednesday July 28 and pass above the symbolic bar of 1 pound (nearly 1.20 euros).
With our correspondent in London, Sidonie Gaucher
0.99 pence the cheeseburger. We will no longer see these enticing posters at the psychological price below the pound sterling. McDonald’s most classic sandwich jumps to 1.19 pounds, up more than 20%.
An increase that does not go unnoticed in this very popular area of south London. “ But not only that, when you buy the menu: it used to be 3 pounds and some, now it’s 4 pounds. It is much more expensive. So I keep coming if I’m alone, but not with the kids, they have to eat healthier anyway! »jokes a passerby.
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The price of the cheeseburger has been a safe bet for 14 years, this increase is historic for the company, which confesses to being under pressure from its suppliers and the closure of its restaurants in Russia.
Is the solution not to eat cheeseburgers?
“ I don’t eat cheeseburgers. So this inflation has no impact on me and frankly I don’t believe that 20 cents is justified “says a woman.
But this increase of more than 20% will apply to other products, starting this summer, which will also take between 10 and 20 pence increase.
In the line of sight, the breakfasts, the menus, the great coffees and the large boxes to share from McNuggets. Salads and wraps are unlikely to be affected by these price changes.