Under the Automotive Journalists Association (OGD) Dacia Jogger The launch was awarded the “Press Launch of the Year” award.
The ceremony, organized for the eighth time this year by the Automotive Journalists Association (OGD) and rewarding successful brands in the automotive industry, was held on June 13 at Intercity Istanbul Park. The winners at the award ceremony were determined by the votes of OGD members, who are journalists who are experts in the field of automotive. In a special category where members of the press evaluate the launch events they attended in 2022. Dacia Jogger Launchwas awarded the “Press Launch of the Year” award. The launch of the Dacia Jogger won the “Press Launch of the Year” award by the members of the press at the Automotive Distributors and Mobility Association (ODMD) 2022 Sales and Communication Awards. The unique launch event, at the 11th Masters of Events by ACE of MICE Awards ceremony, added the “OGD Press Launch of the Year” award, alongside the “Best Launch Event” and “Best Event Production” awards, once again its success and effectiveness with four awards. proved.
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The first step of the event organized in Iğdır and Kars took place in Tuzluca Caves, which are spread over an area of 12 thousand square meters in Iğdır. Dacia’s renewed face and philosophy were staged on the cave walls with the “video mapping” production, which was created exclusively for the event. In different parts of the cave, which has turned into the center of the Dacia world with digital art shows, surprise mise-en-scènes focused on the modularity of the car were realized with professional actors. Visual contents created with 22 projections, dancers and the Jogger model were installed in a common flow. In the organization where the created artificial intelligence concept interacted with the participants one-on-one, the technical details of Jogger were shared in the conference hall specially designed for the launch inside the cave.
A gastronomic experience was also offered to the guests with the concept of ‘Lost Meal’, which consists of local delicacies and held in the dim atmosphere of the cave. The mysterious geography of the region hosted Jogger’s first rides. With the test drive experience that started in a cave for the first time in the world; The focus was on the driving capabilities of the vehicle on the routes, where picturesque images emerged, including the natural wonders of Rainbow Hills, the banks of the Aras River and the Ancient City of Ani. At the launch, where personalization is considered in all details, each Jogger is specially prepared for the name; The launch area was equipped with accessories such as bicycles, roof tents, skis and roof racks that invite the participants to adventure.