Previously considered unsightly, this effect is however the new beauty asset of influencers, to the point of becoming a real trend. Fun or dangerous?
As we know, social networks are often the origin of the beauty trends of the moment, however brief they may be. However, some are more surprising than others and can sometimes even be worrying due to their scale and the message they convey. This is the case of this new TikTok phenomenon, whose dedicated videos have continued to multiply on the platform for several weeks.
This Post-Holiday Beauty Phenomenon Is the Weirdest of the Season
Many of us want a glowing tan at the end of the summer season. And when we finally achieve it, there is always one small point that divides fans into two categories: tan lines. While some hate them, preferring to give the impression that their golden complexion is natural, others are just waiting for one thing: for them to be clearly visible so that we can see the demarcation between the protected parts and those that have tanned. A craze that is now available… in a makeup look all its own!
As strange as it may seem, “sunburn” makeup, derived from the English “sunburn make-up” or “heat stroke make-up” is THE new TikTok trend in vogue. It was, in part, propelled by a photoshoot inspired by the 2000s, published in the June issue of the Chinese version of GQ magazine, itself titled “Heat Stroke”. The goal is simple: to reproduce the effect of a sunburn on the face, even up to the upper bust, emphasizing the white demarcations representing the unburned skin. To achieve this result, simply spread orange to pink blush on your face, more or less dark depending on the intensity of the desired “burn”. All this, while making sure to intensify the under-eye area with concealer so that it remains as pale as possible. Finally, and this is perhaps the most important step, we complete the look by creating fake tan lines: traces left by the straps, or by a necklace, which we then remove.
When “burning” becomes trendy
While the trend may seem harmless and merely entertaining, it does raise questions. When you think about it, isn’t it dangerous to make “burning” aesthetic? At a time when UV rays have never been more dangerous to health, with the number of skin cancers tripling between 1990 and 2023, according to National Cancer Institute (between 41,200 and 243,500 cases would be diagnosed in France, according to the site Public Health France), it seems more necessary than ever to warn about the risks of certain micro-trends. Despite the restrictions put in place by the application, TikTok remains accessible to very young teenagers, who, seeing the excitement of a trend like “sunburn make-up”, might want to reproduce it… in real life. That is to say, without cosmetic products at crazy prices, but by exposing themselves, without UV protection, to the sun.
Remember that dermatologists recommend applying SPF 50 sunscreen all year round, several times a day.